Customer obsession,
on-demand.
Create more value from your customers.
Just a bit more customer love.
Put simply, Blue Fabric is a business that helps organisations create more meaningful value from their customers.
​
More revenue, more insights, more product success, and deeper relationships.​
It is the representation and manifestation of my (Bradley Hargraves) 10+ years experience within customer relationship management, revenue expansion, brand development, marketing, customer experience, customer research, and insight identification.
​
I love helping people and their end-customers, I love contributing to business growth, and I love discovering true insights to shape a strategy.
What's the priority?
Blue Fabric
Interesting idea.. But what's with the name? What does Blue Fabric mean?
Well, allow me to unpack it.
​
Blue is the colour of free-thinking, optimism, progressiveness, liberalism, and limitless opportunity. There is always a solution available to a challenge that's faced in business - or more broadly. To move beyond it just takes a bit of enterprise, creativity and imagination.
​
Fabric is a reference to the most important thing for any organisation: Its customers. They are the fabric of any organisation. They give the organisation its presence, they give it its fibre, they give it its strength. Without them, there is nothing.
​
Together, 'blue fabric' represents a creative and unbound energy for delivering outstanding levels of customer-centric growth and genuine care for the most valuable individuals there are.
